DeepCost
💳

FinanceCore

Fintech & Payment Processing

How a fintech startup achieved 82% cost reduction using spot instances and rightsizing while maintaining strict compliance and improving system reliability.

Key Results

82%
Cost Reduction
$1.8M
Annual Savings
75%
Spot Instance Usage
6 weeks
Implementation

About FinanceCore

FinanceCore is a fast-growing fintech startup providing payment processing and financial management tools for SMBs. Founded in 2022, they needed to optimize costs while scaling and maintaining strict financial compliance requirements.

Industry: Fintech & Payments
Founded: 2022
Compliance: SOC 2, PCI DSS
Infrastructure: AWS, Kubernetes

Platform Metrics

Transactions/Month2.5M+
Payment Volume$450M/month
Active Merchants8,500+
API Calls/Day15M+

The Challenge

As a fintech startup, FinanceCore faced the dual challenge of aggressive cost optimization while maintaining strict regulatory compliance. Their AWS infrastructure costs were growing faster than revenue, threatening their path to profitability.

Key Challenges

  • High AWS costs eating into runway
  • Can't risk downtime due to compliance
  • Over-provisioned for security
  • Manual scaling causing waste

Monthly AWS Costs

Production workloads$145K
Compliance/Security$38K
Dev/Test environments$21K
Total$204K/month

The Solution

DeepCost implemented a compliance-aware optimization strategy, leveraging spot instances for non-critical workloads while maintaining on-demand instances for compliance-sensitive operations.

Spot Instance Strategy

  • • 75% of batch processing on spots
  • • Analytics workloads optimized
  • • Automated failover to on-demand
  • • Compliance workloads protected

Compliance Optimization

  • • PCI DSS compliant rightsizing
  • • SOC 2 audit trail maintained
  • • Encrypted storage optimization
  • • Network security preserved

Smart Rightsizing

  • • Machine learning-based sizing
  • • Performance-aware scaling
  • • Cost-performance optimization
  • • Automated recommendations

Detailed Results

Total Cost Reduction

Before
$2.2M/year
After
$396K/year
Improvement
82% savings

Spot Instance Adoption

Before
0%
After
75%
Improvement
75% workloads

Compliance Violations

Before
12/month
After
0/month
Improvement
100% compliant

System Reliability

Before
99.1% uptime
After
99.7% uptime
Improvement
0.6% improvement
💬
"DeepCost helped us achieve dramatic cost savings without compromising on compliance or reliability. The spot instance strategy alone saved us over $1.5M annually while actually improving our system performance."
David Kim
VP of Engineering, FinanceCore

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